Client: Vegan Street Fair is a free entry annual all ages vegan food celebration where local vegan and vegan-friendly restaurants and vendors come together to serve you bite-size portions of vegan eats and sell you vegan wares all in one place.

In 2015 we played around with a beautiful L.A sunset and palm trees to convey the event location in sunny California in a style that followed their already designed logo.

Brief: For this event branding, we decided to take design to a new level for 2016, and switched to a more urban meets funk design. Taking in the clients ideas of using street signs, I decided to play around with de-saturated photography of L.A along with bold typography and bright colors. We even played around with their logo so it fit in the new style.